GCSE · Geography · AQA · Spec 8035
Selecting and recording fieldwork data
Imagine measuring every rock on a beach. Every single one. You'd still be there next summer. So how do geographers get a trustworthy answer without measuring everything?
Sampling strategies
Measure every rock on the beach? Impossible.
Each card is one (made-up) geographer's way of choosing a sample. Pick a card, then pick the strategy you think they used.
Still to sort
Systematic (0)
A predefined system decides what goes in the sample.
Where the line is: The rule is fixed before you start (every 10th, every 5 metres), so it isn't random, even though you don't pick each one yourself.
Random (0)
You have no control over which data ends up in the sample.
Where the line is: No rule and no choosing: chance decides. If you pick what catches your eye, you're in control, so it isn't random.
Stratified (0)
Pre-existing knowledge of the area shapes the sample to make it more representative.
Where the line is: It starts from something you already KNOW about the place, like what it's made of, and builds the sample to match.
You'd still be there next summer. So geographers measure a sample: a small selection of data that can represent the whole, much bigger population. The only question is how you choose it, and there are three main ways.
Measuring techniques
Layers
Explore
tap each piece of kit
Characteristics of the land, such as how easily water infiltrates or whether there's pollution, plus a quadrat for sampling vegetation.
Switch the two layers on and off, then tap each piece of kit to see what it measures and how.
Predict, then check
You've got the kit. Now the real question: what do you actually point it at?
Your enquiry question is: 'How does the depth of the river change from its source to its mouth?' What data do you need?
WHAT YOU'VE LEARNED
A quick recap of today's lesson.
Which data to collect, what to measure it with, and how to pick a sample that shows the whole picture rather than a biased one.
What you need to know
- Tell primary data from secondary data, including data that describes your site but was collected by someone else
- Match measuring techniques to what they measure: tape measure or ruler, clinometer, quadrat, infiltrometer, particle capture card and colour-change strips
- Recognise systematic, random and stratified sampling from a description
- Choose a sample size and explain why it is big enough but still manageable
- Describe and justify a data collection method, including where you'll sample and how you'll avoid bias
The big picture
Good fieldwork starts with choosing the right data. Primary data is collected in your own fieldwork; secondary data was collected by someone else, even when it's about your site. Each technique has its job: a tape measure or ruler for the shape of the land, a clinometer for tall features, and a quadrat, infiltrometer, capture card or test strip for vegetation, infiltration and pollution. You can't measure everything, so you sample systematically, randomly or by stratifying, with a size and location that suit the enquiry. The aim is unbiased, comparable data that helps answer the enquiry question.
Key points
Worked example
Problem
Illustrative enquiry question: 'How does vegetation cover change with distance from a footpath?' Plan the data collection. Then work out the vegetation cover for one quadrat: a grid quadrat of 25 squares has vegetation in 18 of them.
⚠ Watch out
Thinking 'random' means 'whatever I fancy'. If you pick the rocks that catch your eye, YOU are controlling what gets into the sample. That isn't random sampling, it's bias.
Memory hook
Rule, Luck, Knowledge. Systematic follows a RULE you set in advance. Random leaves it to LUCK, because you have no control over what gets in. Stratified uses what you already KNOW about the place to shape the sample.
Check yourself
Cover the page. Name the three sampling strategies and make up your own example of each. Then decide: is the distance of your river site from the source primary or secondary data, and why?
Flashcards
(14)What is primary data?
What is secondary data?
Which three measurements does the clinometer method use to find the height of a tree or cliff?
What does an infiltrometer measure, and how is it used?
How does a particle capture card measure air pollution?
On a water-testing strip, what does a darker colour mean?
Why do geographers take a sample?
What is systematic sampling?
What is random sampling?
What is stratified sampling?
What is bias, and why does it matter?
Which sampling strategy is the best one?
How big should a sample be?
What is a transect?
Tap any card to flip it, or use Study as deck to go through them one at a time. In the full lesson these run as a spaced-repetition deck — you rate each card Hard, Good or Easy and the tricky ones keep coming back until they stick.
Learning with Lightbulb is opening soon
You can use this lesson now. Join the waitlist and we'll let you know when the full Lightbulb experience is ready.
Keep me postedMore AQA GCSE Geography topics
- Biodiversity issues in hot deserts
- Biodiversity issues in tropical rainforests
- Case study of a hot desert
- Causes and formation of tropical storms
- Causes of deforestation
- Causes of desertification
- Causes of uneven development
- Challenges of developing hot deserts
- Changing rates of deforestation
- Coastal deposition
- Destructive plate margins
- Erratics, drumlins and types of moraine
How this lesson was checked. This AQA GCSE Geography (specification 8035)lesson was published through Lightbulb Learning's human-designed editorial process — the educational standards, accuracy rules and publication checks it must pass were authored and approved by Philip Halpin. It passed subject-specific assessment, automated educational checks and technical publication verification before going live (publication checks completed 29 September 2026). Published pages are monitored, human spot-checking is ongoing across the lesson library, and anything found wrong is corrected or withdrawn. How our lessons are made and checked. Spotted a mistake? Email hello@lightbulblearning.co and we'll review it.